These print and radio ads were part of a larger campaign that also included web and TV. The concept behind the campaign is that “You don’t have to be perfect to be a perfect parent” and it encourages people to adopt children from foster care. No matter how dorky, embarrassing or bumbling you may be, your kids will love you no matter what, and for you to love them back is all that really matters.
Dad Voice :60
Foodie :60
Put Up With You :15
The web component for our AdoptUsKids campaign enabled people to send e-cards to the
ones they love, thanking them for being not-so-perfect perfect parents. This idea came
directly from the print executions that featured greeting cards from kids telling their
not-so-perfect parents how much they appreciate them...flaws and all.
